The Importance of Strong Branding

Take your employer brand seriously now, and save more later! According to LinkedIn, a company with a stronger employer brand see an average 43% decrease in the cost per candidate they hire. Why? If you invest in your employer brand you are able to cut down spending when it comes to advertising and marketing campaigns creating awareness for your business. A business with a strong brand will reap the rewards of natural talent attraction.

78% of people will look into a company’s reputation before applying for a job, and millennials believe that being part of the right company culture is important. Having a strong brand that candidates can have access to at any time is essential. It is important to build out your employer brand on social media platforms as an access point for candidates to get familiar with your company. Additionally, 79% of job seekers are likely to use social media in their hunt for their next job.

Right now the market belongs to the talent. Skilled professionals are looking to join teams with a solid brand reputation and shared values. Ensure you are clearly conveying your brand values so you can attract the best of the best. Today’s job seekers don’t just care about your business offerings, but also your vision, mission, values, and work environment.

A stronger employer brand leads to 50% more qualified applicants. In today’s competitive job market it is important that you put your best brand forward.

Our Permanent Placement Packages include Recruitment Marketing which is designed to get the right people applying for your jobs. Our packages include job descriptions, professional advertisements, and marketing tailored to reach your ideal employees.

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